3^rd Global Pharmaceutical and Pharma Industry Conference

Digital Pharma and Marketing

As many pharmaceutical companies expand their consumer operations and roll out a variety of consumer brands, digital marketing will be the next frontier for them. Historically, tight regulatory limitations have stifled marketing innovation in the pharmaceutical sector. Since consumers exclusively relied on their healthcare practitioners for medical knowledge and guidance in the past, pharmaceutical corporations have had little to no connection with their end-users, or patients.

It is important to remember that people are using the internet more frequently to find answers to questions and problems rather than just to socialise online. In fact, looking for health-related information online ranks third in terms of popularity. Patients no longer take a passive approach to treatment these days.

• Digital Devices
• Digital Platforms
• Digital Media
• Digital Data
• Digital Technology