Digital Pharma and Marketing


Digital marketing will be the next frontier for pharmaceutical companies as many of them are scaling up their consumer businesses and introducing an array of consumer brands. Traditionally, marketing innovation in the pharmaceutical industry has been stunted by heavy regulatory restrictions. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients-since they depended entirely on their health care providers for medical knowledge and advice.



One must not disregard that the increasing internet usage is not merely for the purpose of socializing online, but rather in search of solutions for their problems or queries. In fact, searching for health related information is the third most common activity done on the internet. Patients these days are no longer play a passive role when it comes to medical consultation. Due to the advent of internet, people prefer to conduct a brief research on the type of drug preferred by a physician, its side-effects etc. Hence, digital marketing for pharma sector can increase trust and brand loyalty as consumers like to be addressed, informed and supported when it comes to their health.



 


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