Digital Pharma & Marketing

Digital marketing will be the next frontier for pharmaceutical companies as many of them are scaling up their consumer businesses and introducing an array of consumer brands. Traditionally, marketing innovation in the pharmaceutical industry has been stunted by heavy regulatory restrictions. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients-since they depended entirely on their health care providers for medical knowledge and advice. The $17 billion pharmaceutical industry is currently undergoing a digital wave. The pharma industry’s marketing spends through digital platforms is estimated to shoot up nearly 50% in the next two years to touch Rs 220 crore, Bengaluru-based market research firm Indegene’s study shows. (Source-ET) Smartphone apps and social media are predicted to be the biggest players in this growth. This means that, whether brands like it or not, they will have to indulge in digital marketing sooner or later. And if they don’t, they will inevitably be wiped out from the competition.

One must not disregard that the increasing internet usage is not merely for the purpose of socializing online, but rather in search of solutions for their problems or queries. In fact, searching for health related information is the third most common activity done on the internet. Patients these days are no longer play a passive role when it comes to medical consultation. Due to the advent of internet, people prefer to conduct a brief research on the type of drug preferred by a physician, its side-effects etc. Hence, digital marketing for pharma sector can increase trust and brand loyalty as consumers like to be addressed, informed and supported when it comes to their health.

    Related Conference of Digital Pharma & Marketing

    July 21-22, 2025

    11th International Conference on Antimicrobials & Antibiotic Resistance

    Vancouver, Canada
    July 21-22, 2025

    28th World Congress on Nursing, Pharmacology and Healthcare

    Barcelona, Spain
    July 24-25, 2025

    5th World Congress on Cardiovascular Medicine Pharmacology

    Paris, France
    August 18-19, 2025

    40th World Congress on Pharmacology and Therapeutics

    Valencia, Spain
    August 21-22, 2025

    5th International Conference on Pharmaceutical Chemistry

    Dublin, Ireland
    August 25-26, 2025

    11th International Conference on Pharmaceutical Regulatory Affairs and IPR

    Vancouver, Canada
    August 27-28, 2025

    20th World Congress on Drug Formulation & Drug Delivery

    Amsterdam, Netherlands
    September 08-09, 2025

    26th International Conference and Exhibition on Pharmaceutics & Novel Drug Delivery Systems

    Frankfurt, Germany
    September 08-09, 2025

    13th International Conference and Exhibition on Natural Products and Medicinal Plants Research

    Frankfurt, Germany
    September 15-16, 2025

    42nd International Conference on Drug Discovery and Drug delivery system

    Paris, France
    September 19-20, 2025

    18th World Drug Delivery Summit

    Paris, France
    September 22-23, 2025

    Pharma Biotech Expo

    Toronto, Canada
    September 22-23, 2025

    20th International Conference on Pharmaceutical Formulations & Drug Delivery

    Toronto, Canada
    September 23-24, 2025

    10th International Conference on Future Pharma and Innovations

    Amsterdam, Netherlands
    September 24-25, 2025

    5th World Congress on Rare Diseases & Orphan Drugs

    Aix-en-Provence, France
    October 16-17, 2025

    18th International Conference on Pharmaceutics and Drug Safety

    Berlin,
    October 22-23, 2025

    7th European Conference on Advance Clinical Trials and Research

    Paris, France
    October 23-24, 2025

    21st Annual Meet on Pharmaceutical Sciences

    Aix-en-Provence, France
    November 11-12, 2025

    6th Annual Congress on Antibiotics and Bacterial Infections

    Amsterdam, Netherlands
    November 13-14, 2025

    28th International Conference and Exhibition on Pharmaceutical Formulations

    Paris, France
    November 13-14, 2025

    21st International Conference on Pharmaceutical Chemistry

    Aix-en-Provence, France
    November 20-21, 2025

    21st Annual Congress on Pharmacology and Toxicology

    Paris, France
    November 25-26, 2025

    4th World Congress on Medicinal Chemistry and Computer Aided Drug Design

    Aix-en-Provence, France
    November 27-28, 2025

    4th World Congress on Precision and Personalized Medicine

    Zurich, Switzerland
    November 27-28, 2025

    4th World Conference on Pharma Industry and Medical Devices

    Zurich, Switzerland
    November 27-28, 2025

    13th International Conference on Clinical Trials

    Amsterdam, Netherlands
    December 15-16, 2025

    3rd International Conference on Current Advances In Pharmaceutical Industry And development

    Amsterdam, Netherlands
    January 28-29, 2026

    23rd International Pharmaceutical Sciences & Life Saving Drugs

    Bangkok, Thailand
    February 23-24, 2026

    3rd World Congress on Biologics and Biosimilars

    London, Aland Islands
    February 23-24, 2026

    17th Global Pharmacovigilance & Clinical Trials Summit

    London, UK
    April 27-28, 2026

    9th European Biopharma Congress

    Paris, Aland Islands
    June 08-09, 2026

    25th International Conference on Medicinal and Pharmaceutical Chemistry

    San Diego, USA
    June 08-09, 2026

    8th International Conference and Exhibition on Pharmaceutical Development and Technology

    San Diego, USA

    Digital Pharma & Marketing Conference Speakers

      Recommended Sessions

      Related Journals

      Are you interested in